In the digital world of today most consumers are exposed to brands via the internet, making those brands accessible to millions of people at any given time. If you're wondering - "Should I brand my social media?" - the answer is a resounding YES, today more than ever before. How important is branding your business? Extremely, especially in the noisy digital world we live in today. In the past your product would only have been available in your town, city, province or state, depending on your consumers and trade agreements. Today a small start-up product with the right digital marketing strategy could be an international sensation in a matter of months, and that makes the creation of digital branding extremely exciting. It means that traditional strategies are becoming obsolete and unsustainable. Therefore, most marketing strategies should be newly developed and customised for your brand and company.
Consumers are developing brand design relationships via social media instead of actually going to the shop and viewing the product. This exciting change in behaviour is allowing the retailer, for the first time, to be in the driver’s seat. Controlling and feeding knowledge about the brand and portfolio to their consumers directly making their brand voice heard. This frees them from the shackles that used to hold them back It also allows the possibility of stronger relationships after the initial purchase, the consumer can remain engaged in ongoing promotions, that solidify the brand and opens the consumer to more design influences. This will build the brand recognition faster than ever before.
Clients need to embrace these new exciting brand changes and design developments. The train is traveling through the station. To be relevant and stay relevant you will have to put the past behind you and embrace the new. Duplication of artwork will not be tolerated as it will all be available on the web for everyone to view. Companies who choose to dilute their brand identity by lazy copying competitors artwork and style, will always be ‘like me’ products, sadly living in the shadow of the one that did it first. That is why it is vital to the survival and success of your brand to ensure that every design, concept and activation is customized to your brand. Your brand evolution is unique to your business, which takes a cue from your consumers and their market
Working out a brand style guide, with guidelines on your brand establishes and cements your voice, this is the way to go. This will ensure that everyone who uses your brand understands what you stand for and how to use it. According to Forbes, 71% of buyers who see personal value in a B2B purchase will end up buying the product or service. Confirming that personal connection from consumers to brand value has a monetary impact on your business. Your brand personality with the consumer connection, or lack thereof, drives purchase decisions. This is the most valuable asset on the balance sheet of a company.
My name is Corlia van Tonder and I work with Grafic Matter as an art whiz with 10+ years of design and brand development behind me. I have a unique understanding of the elements of design and what creates a visual voice, tone, and aesthetically pleasing message, unique to your business. Grafic Matter can help you stand out from the crowd. Request a consultation to compile your most important brand assets for promotion today.