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How Brand Loyalty Impacts Sales

3/30/2018

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The impact of brand loyalty in design generally comes down to personal taste. We can reflect on well-known brands like Mac vs PC, Coke vs Pepsi and iPhone vs Samsung to see how consumer behaviour can sometimes be fiercely loyal. Most customers have made their choice, regardless of whether they have tested, tasted, driven or used the specific products in question. ​

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    Grafic Matter is a dynamic and cerebral digital design agency. We focus on translating your brand into a graphic language - that matters!

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