The impact of brand loyalty in design generally comes down to personal taste. We can reflect on well-known brands like Mac vs PC, Coke vs Pepsi and iPhone vs Samsung to see how consumer behaviour can sometimes be fiercely loyal. Most customers have made their choice, regardless of whether they have tested, tasted, driven or used the specific products in question.
How can I get clients to remember my business? Should I have a logo? Most companies do not have Apple or Coca Cola’s marketing budget. Through smart and effective marketing and branding, any company can draw customers to its products. It is not the quantity of the products, but rather the overall appeal and design of the brand that draws the consumer.
Studies have found that it is the emotional connection to the brand that seals the deal. In order to achieve better leads and sales your promotional items should be branded. Uniformly designed and branded products will give your company a much stronger impact in the marketplace. Style and color lends the product a personality which the consumer can relate to, forming an emotional connection between brand and consumer. As the product matures and grows additional members are added to the product range, which develops a family narrative. The consumer relates to the growth, as they mature in their own lives.
A commonly followed law dictates that a client needs to see a brand design and its campaign 29 times before they will become a customer. Which is followed by the thought that it is best to launch a brand with publicity vs advertising. On a local scale you should let your neighbors see your logo design outbound through product branding, fliers, fridge magnets and lawn signs. One can expand to drip marketing, by using multiple outlets. Companies can also break down client bases, expand networking, or focus on word of mouth marketing. Creating strategies in specific markets which are related to your company can be a great asset. With the silver lining always being, meeting and exceeding client's expectations at all times.
An error that companies big and small make is thinking they can do everything themselves. It is important to know when to call in the professionals. Being involved in the personality of your brand is important but keep in mind that confusion created in your brand can damage public perception. This damage can be expensive to correct. Designers and marketers are specialized in their field with years of experience and training behind them, trust their guidance and direction.
When creating your own content always do your best to create content that others will want to share and so create brand advocates. Make sure that your branded content adds value, teaches, explains, entertains and informs.
Corlia van Tonder with Grafic Matter is an art whiz with 10+ years of design and brand development behind her. She has a unique understanding of the elements of design and what creates a visual voice, tone and aesthetically pleasing message unique to your business. Grafic Matter can help you stand out from the crowd. Request a consultation to compile your most important brand assets for promotion today.