A design brief is there to assist the designer in creating artwork for a client or company. The more thorough you are in completing the brief, the better your chances are of creating a successful end product. Below is the design brief for Grafic Matter: completing the form should take around 30-45mins.
The impact of brand loyalty in design generally comes down to personal taste. We can reflect on well-known brands like Mac vs PC, Coke vs Pepsi and iPhone vs Samsung to see how consumer behaviour can sometimes be fiercely loyal. Most customers have made their choice, regardless of whether they have tested, tasted, driven or used the specific products in question.
PRODUCT PHOTOSHOOT IMAGE REQUEST - LOW RES VS HIGH RES
We live in a world of selfies where taking a photo is as natural as breathing, but are we losing the art of a good photograph? Is there still a place in the world for the vintage photographer that uses words like DPI, resolution, aperture and has a camera with a lense that will never fit in their pocket?
The photographer is a mystical creative who lives in a world of light conditions, aperture speeds, and endless hours of editing. In this age of social media we take photos every day - surely we can all call ourselves photographers...right?
Design and visual communication has always been a complex dance between the graphic artist and client requirements. Using your elements of design, we convert our hand-crafted artwork into computer-generated designs using expensive, complex and specialized design software, such as Adobe Master Suite. In the 21st century I foresee another drastic shift as technology grows in leaps and bounds, and programs become easier and more accessible via mobile applications.
When starting a company or giving an existing brand a 'facelift', the starting point should always be the logo. As a design professional I would strongly advise against designing your own logo. Your unique logo is the foundation on which your entire company's corporate identity and brand style is built. Where can you get a logo? The best advice would be to hire a graphic designer to create one for you.
In the digital world of today most consumers are exposed to brands via the internet, making those brands accessible to millions of people at any given time. If you're wondering - "Should I brand my social media?" - the answer is a resounding YES, today more than ever before. How important is branding your business? Extremely, especially in the noisy digital world we live in today. In the past your product would only have been available in your town, city, province or state, depending on your consumers and trade agreements. Today a small start-up product with the right digital marketing strategy could be an international sensation in a matter of months, and that makes the creation of digital branding extremely exciting. It means that traditional strategies are becoming obsolete and unsustainable. Therefore, most marketing strategies should be newly developed and customised for your brand and company.